Hertz Team JOTA reveals 2023 livery as Tom Brady’s brand shown on car
Photo: Hertz Team JOTA

Hertz Team JOTA reveals 2023 livery as Tom Brady’s brand shown on car

Hertz Team JOTA has revealed its livery for the upcoming FIA WEC season featuring NFL star Tom Brady’s brand prominently on the vehicle.

The Hertz Racing Gold livery was designed by Singer and celebrates the centenary year of the 24 Hours of Le Mans bringing 100 years of racing heritage into the modern era with Hertz Team JOTA’s first race car.

Hertz Team JOTA, which is entered in the Hypercar class this season, will race in LMP2 at Sebring in two weeks’ time as preparation before the squad steps up to the WEC’s headline category with the Porsche 963 later in 2023.

The team brings together the pedigree of one of the most experienced sports car teams of recent times in JOTA and a collective of global of partners including title sponsor Hertz, California luxury brand Singer Group and now Tom Brady’s next-generation apparel brand BRADY™.

Stephen Scherr, Hertz Chief Executive Officer, said: “Our sponsorship of Hertz Team JOTA marks the company's return to premium motorsports and underscores Hertz’s commitment to speed, reliability, and innovation, both on and off the track. We look forward to collaborating with the BRADY Brand and Singer as we engage our customers and millions of racing fans during the 2023 FIA World Endurance Championship season.”

Tom Brady added: “I have been a big fan of motor racing for a long time, and for BRADY™ to now be a part of Hertz Team JOTA as the future of motorsport apparel and design is an incredibly exciting opportunity. BRADY™ and Hertz are great brands that pride themselves on teamwork, determination and providing a seamless experience, making this the perfect partnership.”